Updated January 2026 · 8 min read · by Kinzaad's Dubai-based advisors
The "from AED 5,750" you saw on someone's homepage is real — it's just not the whole bill. Here's every line that tends to get left off, why it exists, and a worked example of what a typical setup actually costs once the dust settles.
The most common complaint about Dubai setup agents isn't the price. It's that the price changed. You're quoted one number, you pay it, and then the establishment card, the medical, the deposit and — a year later — the renewal all arrive like a surprise. None of these charges are shady on their own. They're just quietly omitted from the headline so the headline can stay low. Let's put them all on the table.
This is usually the figure you're quoted. It covers the licence itself, name reservation, initial approval and the basic government registration. Free zone setups start from around AED 12,500 with one visa allocation; ultra-low zero-visa zones can be nearer AED 6,000; a mainland professional licence starts from about AED 15,000. Fair enough so far. It's what comes next that gets left off.
Before your company can sponsor a single visa — including your own — it needs an establishment card. It's a few hundred dirhams up to roughly AED 2,000 depending on the authority, and it renews periodically. It's not optional if anyone's getting a residence visa, yet it's one of the most frequently omitted lines in a cheap quote.
A residence visa isn't a single fee. Each one is an entry permit, a status change, a medical fitness test, Emirates ID registration and the visa stamping. Bundle it together and you're looking at roughly AED 3,000–5,000 per person. If a quote says "licence + 2 visas" for a suspiciously round low number, ask whether the medical and Emirates ID are inside that figure. Often they're not.
Mainland companies need a tenancy contract registered as Ejari, which is a real annual cost. Many free zones fold a flexi-desk into the package, but check — some quote the licence and add the desk separately. If you need actual office space, that's a lease on top.
A handful of free zones or visa categories ask for a refundable deposit. Separately, most corporate bank accounts require a minimum average balance — commonly AED 10,000–50,000. It's not a fee and you don't lose it, but if nobody mentions it, discovering you need to park AED 25,000 to keep the account in good standing is its own kind of shock.
Someone has to physically run documents through the government channels, handle typing-centre work, and manage approvals. That's the PRO function. Whether it's charged as a line item or absorbed into a package, it's part of the true cost — and when it's charged per transaction later, it adds up.
If your setup needs attested degree certificates (common for certain professional licences and some Golden Visa routes) or legal translation of foreign documents, budget for it. It's modest per document but easy to forget.
Here's the line that causes more bad reviews in this industry than anything else. Your licence, establishment card and visas all renew, mostly annually. Realistically that's AED 8,000–15,000 a year for a typical small company. It's not a hidden fee in the sense of being unfair — it's the cost of staying operational — but it's hidden in the sense that almost nobody quotes it at the start. We do, in writing, before you commit.
Our rule. No surprise renewal fees. When we send a quote, your Year-2 renewal number is on it — so you're deciding with the full two-year picture, not just the shiny day-one price.
Here's a realistic all-in picture for a common setup — a free zone company with the owner's visa plus one staff visa. Your exact figures depend on the zone and activity, but this is the shape of it.
| Line item | Typical cost (AED) | Quoted upfront? |
|---|---|---|
| Free zone licence & registration (1 activity) | 12,500 | Usually yes |
| Establishment / immigration card | 1,500 | Often no |
| Owner residence visa (medical + Emirates ID) | 4,000 | Sometimes |
| Staff residence visa | 4,000 | Sometimes |
| PRO & government processing | 1,500 | Often no |
| Year-1 all-in | ≈ 23,500 | — |
| Year-2 renewal (licence + card + 2 visas) | 8,000–15,000 | Almost never |
Notice the gap between the "from AED 12,500" headline and the ~AED 23,500 you actually spend in year one. Nothing there is a rip-off. It's just the difference between a marketing number and a real budget. And note the bank deposit sits outside this table — it's your money, but you still need it available.
Want the real number for your case? Our cost calculator gives you an estimate before any email wall, and the pricing page publishes our itemised packages in full. If you'd rather talk it through, we'll build you a fixed quote the same day.
Business setup in Dubai is not expensive by the standards of most places — but it does have more moving parts than a single headline price suggests. The agents worth working with are the ones who show you all the parts up front. Read our guide on how to set up a company in the UAE for the full process, and don't forget the corporate tax registration that now sits alongside every new company.
Every line itemised, our fee and government fees shown separately, and your Year-2 renewal in writing. That's the whole point of working with us.